Neffy Paredes

From Operations to Organic Search

My path to SEO wasn’t a straight line — and I think that’s exactly what makes my approach different. I started my career as a data analyst in sales at Cemex — one of the largest cement and concrete companies in the world — where I learned to read numbers, spot patterns, and translate data into decisions. That analytical foundation never left me.From there I moved into operations, spending years as a district manager at Oxxo — the largest chain of convenience stores in Latin America — overseeing teams, systems, and business performance across multiple locations. That role taught me how to think in systems, spot what’s not working, and build processes that scale.

After Oxxo, I spent two years in insurance sales, then four years as general manager at a real estate developer — while quietly building my own digital marketing brand, Up Consulting, on the side. My background in Marketing and International Business gave me a foundation for thinking across markets and audiences, which became essential when I started working with bilingual clients. I was working with clients across industries and discovering what actually moves the needle in online visibility.

When I made the decision to work fully from home, I went deep into freelance work — supporting marketing agencies, real estate agents, startups, and law firms. That’s where SEO found me, or more accurately, where I fell in love with it. There’s a particular satisfaction in watching organic rankings climb that paid advertising simply doesn’t give you. The work is hard, the results take time, and when they come — they compound.

That experience led me to found Marketing by Neffy, an SEO agency built specifically for service-based and local businesses near the US–Mexico border.

Why Bilingual SEO — and Why It Matters More Than Most Businesses Realize

One thing I hear constantly from clients is that they hadn’t considered Spanish-language SEO. Not because they don’t want Spanish-speaking customers — they absolutely do — but because no one had shown them how much visibility they were leaving on the table.

I focus on border cities because I believe they need it the most. These are markets with real demand, real patients, real clients — and a significant gap in businesses that know how to reach them. Bilingual SEO isn’t a niche add-on. For service businesses in these cities, it’s the strategy.

SEO Built for Visibility in Both Languages

Through MBN, I combine strategy, content, and technical optimization into systems that generate consistent organic visibility — without relying on ad spend.

Simple Systems. Steady Output. Honest Reporting.

I don’t believe in complexity for its own sake. The businesses I work with need results they can see and strategies they can understand. I build systems that run consistently, report clearly on what’s working, and adjust when they don’t.

If you’re a service business that wants to rank higher in English and Spanish — without ad spend and without guesswork — I’d like to talk.