Bilingual SEO for Personal Injury Law Firms That Want Spanish-Speaking Clients
After a crash, millions of injured people in the US search for a lawyer in Spanish. On Google, on Google Maps, and on ChatGPT. We make sure your firm is the one they find.
Spanish Searches That Turn Into Signed Cases
Injured Spanish speakers don’t search for “personal injury attorney.” They search the way they talk. We build pages and Google Business Profile content around the exact words they use, case type by case type.
The words change by city. Phoenix and San Antonio search differently than Miami or Newark. We research each market before we write a single page.
Most PI Firms Have a “Se Habla Español” Badge. Few Rank in Spanish.
A badge on your homepage doesn’t put you on Google. A translation plugin doesn’t either. Ranking in Spanish takes real Spanish pages, built for how your clients search.
Personal Injury Only
We don’t split our time between dentists, plumbers, and law firms. We know PI case types, intake, and the competition you face in your city.
Written in Spanish, Not Translated
Every Spanish page is written by a native speaker. “Car accident lawyer” translated word for word is not what your clients type. We know the difference.
Built for AI Search
ChatGPT, Perplexity, and Google AI Overviews now answer legal questions in Spanish. We structure your content and schema so AI tools cite your firm.
Google Maps in Both Languages
Most accident victims call a firm from the Map Pack. We optimize your Google Business Profile in English and Spanish to put you there.
Separate Tracking by Language
You get English and Spanish rankings, traffic, and calls in separate reports every month. You know what each language brings in.
Lower Cost per Case
English PI clicks on Google Ads cost $100 or more. Organic Spanish rankings keep bringing in calls without a per-click bill.
How Visible Is Your Firm in Spanish Search?
Answer 6 quick questions and get a 90-day plan for your firm and city. No email required to start.
- See where your firm stands in English vs. Spanish
- Find the Spanish keywords your competitors own
- Get quick wins for your first 90 days
- Spot the gaps that keep Spanish callers away
What’s Your Bilingual SEO Score?
6 questions. Instant results. No sales pitch at the end.
Take the Free QuizTakes about 2 minutes
Ranking on Google Is Half the Job Now
A growing share of injured people ask AI tools who to call. If ChatGPT or Google’s AI Overview names three firms and yours isn’t one of them, you lose the case before the search results load. AEO fixes that, in both languages.
| What you get | Typical SEO | MBN Bilingual SEO + AEO |
|---|---|---|
| Where your firm shows up | Blue links on Google | ✓ Google results and Map Pack ✓ Google AI Overviews ✓ ChatGPT and Perplexity answers |
| Languages | English, sometimes a translated page | ✓ English pages ✓ Native Spanish pages ✓ Spanglish queries |
| Voice search | Not optimized | ✓ “Hey Google” in English ✓ “Oye Google” in Spanish |
| Structured data | Basic or missing | ✓ LegalService and Attorney schema ✓ FAQ schema in both languages |
| Reporting | One combined report | ✓ English and Spanish tracked separately |
Bilingual SEO and AEO Services for PI Firms
Every plan covers English and Spanish search. Spanish content comes standard. English versions are optional.
Bilingual SEO for PI Law Firms
A full strategy for your firm: Spanish practice area pages, local rankings, and AI search, built around the case types you want more of.
Learn more →Spanish Keyword Research
Original research in each language for your city. We find the Spanish terms injured people type, including regional words and Spanglish.
Learn more →Local SEO and Google Maps
Google Business Profile in both languages, Spanish posts, review strategy for Spanish-speaking clients, and citations in English and Spanish directories.
Learn more →Spanish Legal Content
Practice area pages and FAQ articles that answer what injured clients ask, like how long they have to file or what happens if the other driver has no insurance.
Learn more →Technical SEO Audits
Hreflang, schema markup, site speed, and mobile fixes. We remove the technical issues that keep Spanish pages out of Google’s index.
Learn more →AEO for AI Search
Content and structured data that ChatGPT, Perplexity, and Google AI Overviews pick up and cite when someone asks for a PI lawyer in Spanish.
Learn more →What Bilingual SEO Delivers for a Law Firm
These numbers come from the Google Search Console account of a Texas law firm where we led the SEO. 16 months of bilingual SEO. Zero ad spend.
From 484 clicks per day to 3,160 in 16 months.
Read the Case StudyPlans for Personal Injury Firms
Clear pricing. Month to month after the initial term. Every plan covers English and Spanish search, with Spanish content as standard.
- Google Business Profile optimization (EN + ES)
- 2 Spanish articles per month
- 4 Google Business Profile posts per month (2 ES + 2 EN)
- Spanish keyword research
- Citation building
- Monthly report by language
- Everything in Solo Practice
- 4 Spanish articles per month
- 6 Google Business Profile posts per month (3 ES + 3 EN)
- Spanish practice area pages
- Technical SEO audit
- AEO optimization
- Competitor analysis
- Everything in Growth
- Google Business Profile optimization per office (EN + ES)
- 8 Google Business Profile posts per month across offices (4 ES + 4 EN)
- Spanish location pages per office
- Monthly report by language and office
All plans include a one-time $1,500 setup fee for the foundation month: technical fixes, profile optimization, and your content plan. English versions of any article cost $150 each. Need to talk between monthly reports? We set a call when the topic requires it. See full pricing details →
Frequently Asked Questions
6+ years in SEO. 20+ years in marketing. Native Spanish speaker. I write and review every Spanish page myself, so your content sounds like your clients talk. No templates. No translation plugins.
Your Next Client Is Searching in Spanish Right Now
Get a free Spanish search audit. We’ll show you where your firm ranks in English and Spanish, what AI tools say about you, and which competitors take the cases you miss.